A short article that advises:

Two of the most important things to know before you go into an interview:

Why do you want to go to college? And of all the colleges on Earth, why this one?

Make sure you can flatter the interviewer with a personalized answer that is unique to that college or university.

Why are you a good match for this college?

Don’t ever leave an interview before you can answer this question, whether it was asked explicitly or not.

I am not convinced that the interview is as important as the author indicates: Quality control is very difficult when using a  wide array of alumni. That said, MIT reports acceptances rates that differ:

• 6% for applicants who did not interview
• 16% for those who did.

I love how they keep stats like this at MIT. Keep in mind, that the interview for scholarship, Oxbirdge or UK medicine is fundamentally important.